Visitor psychology: the attraction path
Apply the 3-30-300 rule: 3 seconds to capture attention, 30 seconds to explain value, 300 seconds to build a relationship. Every design element should serve one of these layers.
8 min · 4/10/2026
Booth Design for Major Exhibitions: From Concept to Build
A successful booth is not the largest — it is the smartest. The visitor decides in three seconds whether to approach or walk past. Those three seconds are everything you have.
Modular design for reuse
Brief your designer for a modular system that assembles into 3 sizes. This cuts the next exhibition's cost by 60%.
Interactive technology: when it helps and when it distracts
AR and VR are great as a capability showcase but can pull attention away from the core message. Rule of thumb: one major technology, and the rest of the booth serves it.
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